Word: marketeers
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Dates: during 2000-2009
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...cares what the First Lady wears? The stock market, for one. Since the Inauguration, every time Michelle Obama has worn a J. Crew outfit, the company's stock has enjoyed a boost, and the items she has chosen have sold out. Michelle's sleeveless dresses have sparked a national dialogue about appropriateness, and her decision to wear a cardigan sweater to visit Queen Elizabeth provoked an international debate about etiquette. But watching the attire of the nation's First Ladies is hardly a new sport. Pat Nixon's cloth coat and Jackie Kennedy's pillbox hats provoked plenty of conversation...
...electric or plug-in hybrid vehicles zipping around the state, in what is shaping up to be the nation's e-car proving ground. But in the 1990s a similar optimism hit here too, only to fizzle as gas prices plummeted and gas-guzzling SUVs took over the auto market with a vengeance. (See the history of the electric...
...know EVs, and we know the consumer will be annoyed if the experience isn't a good one," says Craver. "A bad buying and user experience could hurt EV market growth; we have to make the experience positive." (See the 50 worst cars of all time...
...SoCal Edison and other utilities, like San Diego Gas & Electric, are hoping early-adopter enthusiasm and new infrastructure upgrades in hot e-car zip codes, like Santa Monica and Newport Beach, will overcome these early market glitches. (See the history of the electric...
...Some smaller commercial banks have started experimenting with lending to small businesses, says Du. Other initiatives include websites that provide a sort of online credit market, where parties looking to make or take out loans can post terms and find deals online. But so far the volume is low and the terms are prohibitive. "There are many more approaches we have yet to explore, and we shouldn't be limited to one single model," Du says...