Word: marketeers
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Dates: during 2000-2009
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...typical luxury consumer has traded in high-priced fashion for quality, durable goods at a lower price, according to a recent report by Bain & Company. As a result, the luxury market is expected to shrink by 10% in 2009, with apparel being hit the hardest. So, when French couturier Christian Lacroix filed for court protection from creditors (similar to Chapter 11 bankruptcy protection in the United States) on May 28, it came as no surprise - especially since the filing was timed to same-store sales comps for May, which for department stores like Neiman Marcus and Saks Fifth Avenue were...
...last 12 months. Sasha Tosic, founder of DJ4LIFE, also says enrollment has risen in Los Angeles, Chicago and Las Vegas. Robb Smith, owner of Central Florida-based FAME training school, has seen a 20% jump in deejay certifications this year. Aspiring deejays are flooding the schools, and flooding the market. "It's a lot easier to find a deejay these days," says Mark Rankin, who trains deejays in Chicago...
Also, despite the messes in the mortgage market and elsewhere, many remain optimistic that the financial industry in the U.S., unlike, say, auto-manufacturing, will rebound. As troubled large banks have shed employees, a number of smaller firms and international competitors have moved in to snap up workers. And Keith Leggett, chief economist of the American Bankers Association, says new banks are continuing to be formed, even as other fail...
...keep insured patients who ask for expensive medical tests and treatments from getting them. Blocking a patient who wants something they saw in an advertisement is time-consuming. Teaching the complex truth one on one is a lot harder than convincing large numbers through eye-catching, sound-biting market psychology. It's a money loser too. Most of the time, a patient who has been sold on something you don't want to use will just leave and go to another doctor. (Read about the five big health-care dilemmas...
...they have yet to fill in the specifics). The insurance industry now says it is willing to make concessions it never would have considered before - like agreeing to set prices on policies without regard to an individual's health history - in exchange for the access to the vast new market that would come with universal coverage. "Nobody here in our industry is defending or wants the status quo," says Karen Ignagni, who heads the leading insurance lobby group. Perhaps most important, there is more agreement than ever before that for any health-care system to work, everyone - or nearly everyone...