Word: marketeers
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Dates: during 2000-2009
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...brand scored the big one: 7-Eleven announced it would roll out Drank to stores nationwide. During the testing phase, Drank doubled 7-Eleven's sales expectations. While it takes the convenience chain five to six months to test and roll out most drinks, 7-Eleven rushed Drank to market in just 90 days...
...consumers are drinking it up. Bianchi, whose company trades publicly on the over-the-counter market, is making very bold promises for Drank and its potential shareholders. "By the end of the year, I will be in every grocery store in America and every food-drug chain in America, just like Red Bull," Bianchi boasts. "I'm in negotiations with every major drug chain and every major grocery store chain, and I will go on the record and say it's with them contacting us, without our solicitation to them." Bianchi rattles off the list of chains he says have...
...that the bank stress tests are completed, is it time to plan another round? The government's bank exams, the results of which were released in early May, seem to have calmed the market and paved the way for the nation's largest financial firms to raise tens of billions of dollars. As a result, a number of academics and policy watchers are warming to the idea of making the stress tests permanent. They like the fact that the stress tests have restored confidence in most of the nation's largest banks. What's more, they argue that even...
...Some Champagne producers are starting to agree. Recently, variations on the traditional Champagne cork have been appearing on the market, from the cork by Cortex Company, which has a silicon disk fixed to its bottom to prevent contact with wine, to the Mytik Diamant composite cork. "Our clients don't want to take risks anymore with traditional corks that may be tainted," says Benoît Ecrepont, director-general of Sibel, Mytik Diamant's manufacturer. By employing compressed, heated CO2 in a process similar to the decaffeination of coffee, the unwanted molecules are extracted from natural cork to make...
After slashing two-thirds of its publicly traded stock holdings in the fourth quarter of last year, Harvard has substantially reshuffled its equity investments and expanded its emerging and foreign markets portfolio, according to a Securities and Exchange Commission disclosure report released last week.Though the disclosed assets represent only a small fraction of the University’s total holdings, the report provides a glimpse of how Harvard Management Company—the group that oversees the University’s multi-billion dollar endowment—is navigating this year’s tumultuous and markedly changed financial landscape...