Word: marketeers
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Dates: during 2000-2009
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...watched for a week. To keep the task of receiving and recording thousands of diaries from the sample households orderly, they started a "sweep," starting on the East Coast and moving West across the country. Now computers make the data gathering and recording a cinch, so Nielsen surveys each market continuously for the entire four weeks...
...firms like Goldman would have gone under. In July, Goldman acknowledged this, more or less, when it graciously - yes, graciously - paid a full price of $1.1 billion to redeem stock-purchase warrants it gave the government for lending it $10 billion of TARP money. (See pictures of the stock market crash...
...pictures of the stock market crash...
...your faith in the Fed or Uncle Sam. During the 1982-2000 stock-market boom and the long economic expansion, people foolishly began to think that government officials like former Fed Chairman Alan Greenspan (formerly the "Maestro" and the man who helped save the world, now Alan Who?) - were looking after their interests. They weren't. Greenspan's job was to protect the world financial system and the economy, not you. Ben Bernanke's job is the same as Greenspan...
...rapidly growing demographic of constantly connected individuals with scant patience for traditional media is emerging in society. According to the Radicanti Group, a Palo Alto-based market research firm, there will be roughly 139 million wireless e-mail users by the end of 2009, a figure that will rise by an average annual rate of 68 percent until there are one billion users by 2013. True, these data have nothing to say about the number of books these users read in a year or about the way in which they read. Yet they nevertheless sketch an outline of a burgeoning...