Word: marketeers
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Dates: during 2000-2009
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...Success breeds imitators. Amazon is about to be attacked by a squadron of would-be Kindle killers that are being brought to market by some of the biggest names in consumer electronics and publishing. To complicate the increasingly competitive landscape even further, Apple and, according to rumor, Microsoft are working on tablet computers that could prove to be handy e-readers but with more functions and features, such as video-display capability and full Web browsers. The year "2009 is a breakout year for e-readers," says Sarah Rotman Epps, an analyst with Forrester Research. "But we're still...
...reluctance of book publishers to sell digital versions of their best-selling titles. Now, just as digital music was driven into the mainstream by Apple's iPod and iTunes, Amazon's Kindle and online bookstore, which sells more than 350,000 titles, are proving there's a mass market for e-books. Total industry revenue from digital-book downloads has risen 149% this year, according to the Association of American Publishers, while e-reader sales are expected to reach 3 million by Dec. 31, according to Forrester Research. Almost a million of the devices could be sold during the upcoming...
...That kind of growth is hard to come by in the recession-wracked technology industry, and a crowd is starting to gather. Around the world, at least 17 e-readers are in development or already on the market. Among the better-known entrants is Asustek - the Taiwanese company practically invented the netbook category with its ASUS Eee-PC, and it is working on a product called the Eee-reader that it hopes to have on the market in time for Christmas. South Korea's two powerhouse consumer-electronics companies, Samsung and LG Electronics, are wading in too. Samsung earlier this...
...Newcomers will have a hard time breaking Amazon's chokehold in the U.S., where the company controls 60% of the e-reader market, according to Forrester Research. But the edge Amazon gained when it launched the Kindle could be blunted by evolving technology and changing consumer needs. Currently, more people read e-books on their smart phones than they do on dedicated devices like e-readers...
...optimism is not pessimism, which can be equally delusional. What we need here is some realism, or the simple admission that, to paraphrase a bumper sticker, "stuff happens," including sometimes very, very bad stuff. We don't have to dwell incessantly on the worst-case scenarios - the metastasis, the market crash or global pandemic - but we do need to acknowledge that they could happen and prepare in the best way we can. Some will call this negative thinking, but the technical term is sobriety...