Word: marketeers
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Dates: during 2000-2009
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...decisions by several big-name tech companies to plunk down billions of dollars on deals in recent weeks is a sign that senior executives believe the economy has bottomed and that buying now is better than buying later. "It's clearly a sign of renewed optimism" in the market and sector, says Peter Bell, general partner at Highland Capital Partners, a venture-capital firm in Boston...
...also higher for new IPOs. "Back in the '90s, people were able to go out with just a business plan, raise money in an IPO and then spin the company off to somebody without ever even renting office space," says Marc Pado, U.S. market strategist at Cantor Fitzgerald. Those quick-buck days are long gone as venture capitalists and others are now prepared to hang on to an investment for up to eight years...
...Some technology companies are also doing deals to diversify into adjacent businesses to gain market share. Adobe's acquisition of Omniture will expand Adobe into Web analytics, where demand has been growing for programs that monitor website traffic and improve online advertising. Oracle's $7.4 billion purchase of Sun Microsystems expands the software company into the computer hardware market and Cisco's recent $3 billion bid for Tandberg will boost the company's presence in the growing videoconferencing market...
...possible. Although China's economy is growing relatively strongly, the government is so concerned about excess capacity that it recently banned investments in aluminum production and imposed stiffer conditions on new projects in the steel, coal and petrochemical sectors. Without such controls, "it will be hard to prevent vicious market competition and increase economic benefits, and this could result in facility closures, layoffs and increases in banks' bad assets," a government statement said...
While Los Angeles-based Bon Appétit survives, its future is not all tarts and champagne. Upstart magazines from big names including Rachael Ray and the Food Network are making the ad market more competitive. And CEO Townsend warned that every magazine will have to shave its budget...