Word: marketeers
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...stakes in the case have only increased now that AIG's fortunes have plummeted in the financial crisis. AIG's market capitalization has plunged 95% in the past year to a recent $4.3 billion. That means, should AIG be able to recapture it, the trove of cash and assets sitting at Starr, which has collected $4 billion from selling AIG shares in the past few years, could end up being one of AIG most valuable assets. That has made the mudslinging all the more intense...
...Today, as giants like General Motors tumble into bankruptcy and others like Sony struggle with historic losses, smaller rivals are maneuvering for their market share. On the following pages, TIME looks at the key strategies of four companies that are seizing opportunity amid turmoil...
...they would have been otherwise. That was more than enough for Hyundai to outdistance rivals. True, Hyundai's U.S. sales fell 3.6% overall in the first four months of 2009 from the same period a year earlier. But total auto demand plunged more than 37%, so Hyundai's U.S. market share actually jumped to 4.3% compared with 2.8% the year before. "We're hopeful that [Hyundai's gains] are sustainable," Krafcik says. And the program hasn't backfired: fewer than 10 cars have been returned by customers who lost their jobs, out of more than 60,000 who qualified...
...times - global computer sales slumped nearly 7% in the first quarter of 2009. But PC maker Acer has bucked the trend. According to research firm IDC, Acer's PC shipments rose 10% in the first quarter of 2009 from the same period a year earlier, lifting Acer's global market share to 11.9%, up from 10.1% the year before. In notebook computers - Acer's speciality - the company claimed 17% of the world market in the first quarter, enough to make it the world's second largest notebook maker behind Hewlett-Packard. Acer earned a net profit of $59.7 million...
...Acer CEO J.T. Wang chalks up the results to his company's willingness to adapt to unpleasant market realities. While competitors are trying to protect their profit margins by keeping prices of PCs stable, Acer, recognizing that consumers have less to spend nowadays, has been pushing low-cost computers including netbooks, shrunken portable PCs costing just a few hundred dollars. Wang says that computers priced under $500 are taking a larger share of overall sales; according to IDC, the average selling price of an Acer machine in the first quarter dropped to $611 from $855 a year earlier. "People...