Word: marketeers
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...When Senator John McCain introduced FDA regulatory legislation in 1998, the company spent a reported $100 million successfully fighting it. But since then, Philip Morris has had a crucial realization. With 50% of the U.S. tobacco market already safely in the company's pocket - and more than 50% of 18- to 25-year-old smokers loyal to its top brand, Marlboro - restrictive legislation will effectively lock in its market dominance, preventing any competitors from taking a bite out of Philip Morris' very lucrative business. (See vintage cigarette propaganda...
...manufacturer of Camel cigarettes, is still in dismay over Philip Morris' reversal from regulation opponent to champion, and the third largest cigarette manufacturer, Lorillard, has labeled the legislation the Marlboro Monopoly Act. Both argue that as the new restrictions cut off most remaining avenues available for advertising and ban marketing stunts like free-sample cigarette giveaways, the companies' ability to "communicate" (i.e., gain market share) with potential and existing smokers about their products will be blocked. In addition, the administrative costs of complying with FDA regulations favor large manufacturers over smaller ones...
...holy grail: the safe cigarette," says Gregory Connolly, a tobacco expert and professor at the Harvard School of Public Health. Simply put, figuring out how to produce a less harmful tobacco product and getting an FDA seal of approval could open up a whole new, potentially huge consumer market...
...Working on products that are potentially less harmful is something we've been working on for some time," says company spokesman William Phelps. A June 10 market-research report from the firm Fitch Ratings says Philip Morris spent $232 million on tobacco research and "reduced-harm products" in 2008. And just in case the FDA agrees with Big Tobacco (and some scientists) that chewing instead of smoking the leaf is "safer," Philip Morris and R.J. Reynolds have acquired the largest and second largest chewing-tobacco companies, respectively, in the past four years. (See a video of France's smoking...
...along the Afghan border, a number of militant groups have steadily built a presence around the city. On the edge of the city, vehicles laden with supplies destined for US and NATO troops, and the bridge they rumble across, have been attacked. Pilfered contents are open sale at Sitara Market, on the border with the Khyber tribal agency. A spate of kidnappings and murders have taken place in well-heeled neighborhoods. And even in the Lady Reading Hospital, where Zubair Khan and others injured were taken, doctors have been subject to threats. They now all wear the traditional shalwar kameez...