Word: marketeers
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...hybrid market has taken off with about half a million units in global sales in 2008; cars made by Toyota and Honda accounted for 90% of those sales. For Japanese consumers who want to buy a hybrid this year, there's a waiting list. Toyota launched its new Prius in May, on the heels of Honda's launch of the Insight, a cheaper subcompact hybrid. In Japan, the Prius grabbed the top spot for new car sales (nearly 11,000) last month followed by the Insight in third, according to the Japan Automobile Dealers Association...
...Japan's top automakers, Toyota and Honda, battle it out for supremacy in the hybrid car market, Japan's smaller car companies are taking a different eco-car road. Mitsubishi Motors on June 5 presented its zero-emissions i-MiEV - Japan's first fully electric vehicle (EV) for the global market. Production of the egg-shaped vehicle, which has a range of 99 miles (160 km) on a single charge, kicked off this week; fleet sales will start in Japan next month and the car is expected to reach U.S. buyers by the end of next year. Tooting...
...next 18 months, Mitsubishi hopes that they'll catch on with consumers worldwide. But they are still a gamble. Although technological advances continue to reduce the cost and recharging time of lithium-ion batteries while increasing range, electric vehicles are expensive - the i-MiEV costs $47,500 - and the market will take years to reach the level of hybrid sales. "For five to 10 years, EVs will be for city commuters, used in a limited area, while the hybrid is a pure alternative to the conventional vehicle," says Tatsuo Yoshida, senior analyst at UBS Securities Japan. "There needs...
...Chris Richter, senior research analyst for CLSA, a Hong Kong-based brokerage house, says smaller players are starting to build electric cars because the playing field is fairly level. EVs are not as complicated to manufacture as hybrids, and the market is in its infancy. Toyota, for all its success with the Prius, has said it could launch EVs in the U.S. by 2012, but has not announced plans to introduce them in Japan. "If you're third or fourth, you'll never beat Toyota or Honda head on," says Richter. "But you can beat them if you change...
...case, the future path of corporate profits should eventually determine whether the stock market will keep rising, whether companies will start hiring again, whether this recovery will feel like much of a recovery or not. And while Wall Street's analysts are all making (for the most part increasingly optimistic) estimates of what those profits will be, they really have no idea. That's because the mostly rising corporate profits of the past 35 years have been in large part the product of a long, long rise in indebtedness, especially consumer indebtedness...