Word: marketeers
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...Make that nearly fruitless. Marchionne, CEO of Italy's Fiat, had sniffed an opportunity lurking by the Chrysler deathbed. Chased from the American market a generation ago by its comic reputation for poor quality, Fiat seemed an unlikely rescuer. But Marchionne entered the picture as the It boy of the auto world, having slashed costs, retooled management and refreshed styling to boost sales of the firm's cute little cars. He wanted back into the U.S., provided it didn't cost him anything. (Watch TIME's video about an optimistic Dodge dealer...
...starting to. U.S. food company Kraft upped the price of its Maxwell House Colombian ground coffees by roughly a fifth in April. Rival Smucker's made a similar move earlier in the month for its brand, Folgers. Tea drinkers are being milked for more too. Responding to increased market prices, Anglo-Dutch conglomerate Unilever - owner of the PG tips and Scottish Blend brands - plans to increase the cost of its tea bags by about 10% in the coming weeks. Patrons of Starbucks, a bulk buyer of those Arabica beans, may not notice too much change, insists José Sette, head...
...Still, it's another challenge for the industry at a time when demand in mature markets could use its own caffeine kick. While global coffee consumption grew slightly last year, the level in Europe - which brews up roughly twice as much as the U.S. in absolute terms - fell by 2%. "There's still a bit more to come with regards to demand erosion" in both of those big markets, says Abah Ofon, a commodities analyst with Standard Chartered in Dubai. Any growth in demand from developing markets, he says, is "insufficient to lift a market which is falling...
...opening up the market, regulators hope to give rail companies room to offer more frequent and diverse services, like special business-class cars. "Our experience has shown that choice is important to travelers, and when you increase the range of choice with new products, services and suppliers, you increase the number of clients who want to explore those new options," says Mireille Faugère, president of domestic and international passenger services for France's state rail company, Société Nationale des Chemins de Fer Français (SNCF). "For a company like ours - which derives...
This burgeoning of national high-speed networks is allowing trains to challenge airlines on shorter trips even before deregulation comes into force. The Eurostar service - the lucrative 21⁄4-hour route between London and Paris - already controls 70% of the travel market between the two capitals. Opened in 2007, a high-speed rail link between Madrid and Barcelona that cut intercity travel time to 21⁄2 hours has grabbed 50% of that market. Similar effects have been seen in Paris-Lyon, Paris-Brussels and Hamburg-Berlin transport links, where domination by fast trains has led airlines to reduce...