Word: marketeers
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...that the bank stress tests are completed, is it time to plan another round? The government's bank exams, the results of which were released in early May, seem to have calmed the market and paved the way for the nation's largest financial firms to raise tens of billions of dollars. As a result, a number of academics and policy watchers are warming to the idea of making the stress tests permanent. They like the fact that the stress tests have restored confidence in most of the nation's largest banks. What's more, they argue that even...
...have to pull on in order to make people feel comfortable about spending money. The best example of that was Hyundai, which said you can return your car within a year if you lose your job and get a refund. That's a major change you will see in marketing. And then you will see companies start to build the very functional, practical dimensions of their brands. If you take Louis Vuitton as an example, they will say, "In the future, when you buy a Louis Vuitton bag, it's not just the most fashionable bag on the market...
...save the environment, upgrade current corporate facilities in a way that may make them more profitable, and provide these companies with money that will go toward the purchase of capital goods. In other words, providing money for corporations to upgrade polluting facilities causes large ripple effects to industries that market the materials to create a "green" corporate world. It probably does as much for the environment as building a wind farm does. And, it stimulates capital spending...
Earlier this spring, a London fringe theater put on a sellout production of Saturday Night, about young Brooklynites gambling on the 1929 stock market, which Sondheim penned when he was 24 and saw performed on stage first in 1997. "I take it as an encouraging sign that the shows are worth looking at a second time," Sondheim says. "Most musicals, you look at them a second time, they're not as good as they were the first time." His own endure, he believes, because "I write with better librettists. They're better playwrights than the librettists of most musicals...
...Africa, AGRA is funding scientists working on new seed strains, bankrolling the breeders who produce them, and helping wholesalers expand their inventory. Most importantly it's enlisting locals like Odiambo as free-market agriculture extension officers, training them in the proper use of seeds and chemical fertilizers. "The farmer will leave the shop with the product, and also the knowledge of how to use it," says Esborne Baraza, who coordinates AGRA's efforts in western Kenya...