Word: marketeers
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...industry." Lipman of the UNWTO agrees. "Tourism is a good development agent because poor countries don't have to manufacture it," he says. Developing nations already have their product - nature, culture, tradition - and all that's required to profit is a bit of investment in infrastructure and Internet marketing. "The market comes to these countries, then wanders around depositing foreign-exchange income wherever it's directed, including poor rural areas," Lipman says. That's a handsome return on investment for any country, developing or otherwise...
That means avoiding commodity battles with rivals like Panasonic and Braun. Zojirushi briefly made dual-mug coffeepots, but when engineers couldn't sufficiently differentiate its product from other brands', the company abandoned the market. The focus now is on products that take advantage of Zojirushi's expertise in heat conduction and insulation. One recent hit in Japan is the "i-Pot," aimed at elderly tea drinkers. It sends an e-mail message to family members whenever the pot is used, so they can remotely confirm that an aged relative is up and about...
Even as it contemplates new products, like grills, for the American market, the company still devotes much of its engineering brainpower to perfecting the rice-cooking process. With that in mind, Zojirushi has a shiny new ricemaker designed by famed Japanese designer Toshiyuki Kita. The secret ingredient? It cooks not just rice but also risotto. Hello, Italy...
...Second, though she was revolutionary in her intent, she could be remarkably pragmatic in her execution. Domestically, she knew the British would never accept a replacement for their cherished National Health Service, which promises care free at the point of use, so she settled for creating an internal market within the NHS that was supposed to make it more efficient. Internationally, it was the Iron Lady who first recognized that Mikhail Gorbachev was a "man we can do business with," an insight that paved the way for the bloodless end of the Cold War. Financially (listen up, world leaders...
Vietnamese artist Nguyen Trong Niet, an 85-year-old painter who has lived most of his life in a rundown flat in Hanoi's Old Quarter, proudly says he painted Muong Kuong Market years ago in his living room, which is also his bedroom and kitchen. The vibrant lacquer brushwork of the piece exquisitely captures the bustle of market day in a Vietnamese village. The Vietnam Museum of Fine Arts, the country's national art museum, thought so too. Officials there snapped up the painting for their collection, and for the past 40 years, Niet's work has been hanging...