Word: marketer
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Dates: during 1920-1929
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...truth is that there is no leadership of any kind in this election struggle. . . . Some of the new candidates may have a touch of inspiration, but so far they have not made themselves heard above the market place...
...public which might show no recognition of Union Carbide & Carbon probably would register instantly on Eveready batteries and flashlights. But Evereadies are only one product of one of many Union Carbide & Carbon subsidiaries. Most of its merchandise, metallurgical and chemical, will always have a specialized market; it is on intimate terms with the silicon, the chromium, the manganese, the ethylene, the acetylene and many another chemical family, but few of its products ordinarily emerge into the light of common...
...qualifications. I cannot help feeling that, if a faculty member is detailed for this work there will be a great danger; his business experience would be, of necessity limited, because, if he is a good teacher, he cannot have afforded to divide his allegiance between the cloister and the market-place. To discuss vocations intelligently, one must have a detailed knowledge of the subject. The vocational guidance director must be as much an authority on his subject as the professor is on whatever subject he may be discussing. I do feel, however, that the holder of this position should...
...that has been written about Publisher Macfadden, he has seldom been credited for his undeniable talent for discovering and reaching new publishing markets. There were physical culturists before him, but not many physical culturists who succeeded in getting the man on the street to read about physical culture. In his group of confessional periodicals, typified by True Stories, he has reached down into an obscure stratum of society and found more than two million men and women who previously read few. if any, magazines. His tabloid Graphic, though not first in its field, out-tabloided the other tabloids and found...
...Stock market absorption of credit was regarded with misgiving. But the keynote, ringingly struck, was that there is no limit to the capacity of the U. S. consumer to consume, and that the years 1922-29 had seen a pleasing increase in the capacity of U. S. production to supply material for consumption. Thus was observed a non-vicious circle in which the manufacturer constantly produced more merchandise, the consumer constantly consumed more merchandise, and out of the horn of plenty came gifts...