Word: marketer
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Dates: during 1940-1949
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...Neutra sell his modern houses to bachelors-they can spend their lonely Sundays shining up those miles of cold plate glass windows. Of course, as long as women are around, it's a limited market...
Yams & Couplings. There were even indications and promises of a good future. In such a commonplace as a yam, science was finding new hope for the ill (see MEDICINE). There were also new comforts to living. There was a 24-lb. sewing machine on the market which not only could stitch but could embroider, make buttonholes and darn socks. There was an announcement that the New York Central would soon have ready for wilting and near-sighted New York commuters 100 air-conditioned cars with fluorescent lighting and improved couplings to soften the shock of frequent stopping & starting. The rubber...
Like a sales manager giving a quiet pep talk, he urged British industry to go out and grab a larger slice of the dollar market. He proposed two "practical, realizable goals"- a fivefold increase in the number of British firms engaged in exporting to the U.S.; and a threefold increase of British exports to the dollar market (from $600 million to $1.8 billion...
...Labor slogan was "retrenchment." It would mean a halt to further expansion and perhaps a cutback in social services, wage freezing and other painful economic measures, all designed to strengthen British competitive power in the dollar market. What retrenchment really added up to was an attempt to inject a strong dose of competition and incentive into an increasingly security-minded Britain...
Last week Langs confessed: "I don't know anything about merchandising. It will take a big outfit to market this properly." If the right company answered the ad, Langs said he might turn over the gadget and just take a royalty...