Word: marketer
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Dates: during 1950-1959
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...candidates his party dispatched to fight in some 200 (out of 630) constituencies. The Liberals slugged hardest at the Tories' Suez failure and at "police state" colonial methods in Kenya and Nyasaland; they were also the only party campaigning for British membership in the European Common Market. Grimond & Co. did not expect to add more than half a dozen parliamentary seats to their present six, could only hope to exert real influence over the next government if the Tories and the Socialists wound up in a near draw. The real question was whether what votes they...
Meeting in Washington, representatives of the world's major coffee areas agreed on the first export quota plan ever to include Africa as well as Latin America. Latin Americans, citing a world market of about 39 million bags v. production of about 51 million, wanted the Africans to join them in last year's pact, but the Africans were more interested in bigger markets than in price. Brazil's selling blitz cut sharply into African sales, persuaded Africans to sign...
...Barbara rested on the living-room sofa. That night, when her temperature rose to 102, her parents took Barbara to a doctor, who looked at the child's inflamed throat, gave her a shot of penicillin. It was no help. Next day, Mrs. Lorraine Mathis returned from market in Forked River, N.J., and found Barbara unconscious, in convulsions, her temperature raging above 110°. Last week, in an ambulance bound for a Manhattan hospital, Barbara Mathis died...
Chevy's Ed Cole predicts that the 1960 compact cars will ring up 1,100,000 sales, lead the industry to within a bumper's reach of a 7,000,000-car year, the second biggest (first: 1955) in U.S. history. "A market of this size," says Cole, "should see sales of 300,000 Corvairs, 250,000 Falcons, 150,000 Valiants, 400,000 Studebaker Larks and American Ramblers, not counting bigger Rambler Ambassadors...
...Helps Business." Who will buy the compacts? Detroit, which prides itself on having market surveys to answer almost any sales question, this time is stumped. Buyers have been unpredictable and have shown a notable disregard of polls telling them what they should like, especially that they liked bigger, chrome-decorated cars. Detroit guesses that the compacts will appeal particularly to people on tight budgets. But it is not certain, since consumers no longer buy cars to match their pocketbooks. Most buyers of the low-cost foreign cars and of the Rambler and Lark come from higher-income brackets...