Word: marketers
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Dates: during 1930-1939
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...aircraft-producing area, the West Coast provides a large market for high-grade steel alloys...
...steel company managements, which have nursed along their expanding, profitable West Coast market (where the asking price is generally the sales price), no proposal could be more harebrained. They object that such plants would duplicate existing facilities, that no large deposits of coking coal or iron ore exist on the West Coast to make such an industry logical. The cost of hauling raw materials would, they insist, make West Coast steel more expensive than East Coast steel plus delivery charges...
...crude oil (80,000 barrels) as great as that of its boom days in the 'gos and an output of motor oil sufficient to supply 35% of America's cars, 90% of American aircraft, 75% of streamlined trains, a substantial portion of the marine and industrial lubricants market and 20% of foreign motor oil exports - if this rate of production indicates exhaustion, your dictionary or mine needs revision...
This squeeze may be a sign rather that the Japanese are desperate than that they are smart. They might lose their silk market forever. Last week in Wilmington, Del., Du Font's sheeny, much-publicized nylon hosiery went on sale at $1.15, $1.25, $1.35 (for different gauges), sold quickly when salesgirls claimed that one pair of them would outwear four of silk, that they would dry in ten minutes when washed. As material for full-fashioned hose a previous silk substitute, rayon, was a lame competitor to silk but nylon and its brother synthetics now in prospect...
...this symphony of common sense, a not quite harmonious note is added by stock market reports such as this United Press dispatch of October 22: "The possibility that the stock list may embark upon a new forward drive was enhanced over the weekend by Germany's decision to intensify the war. Last week stock prices climbed to within striking distance of the 1939 peaks on indications that peace moves had failed." Disillusion grows with the reading of a pamphlet of the New York investment firm of Bonner and Bonner: "We believe that sound steel stocks, purchased around current levels, will...