Word: marketers
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Dates: during 1950-1959
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...Motorola President Robert Calvin afraid of losing the U.S. lead in electronics. "The foreign competitor who has finally found out how to make a TV set will no longer find a market here, because we've already found out how-to hang one on a wall," says Galvin, whose sales are $260 million, best ever. Another sign that quality can be sold: Paris' George V Hotel stocks a claret that bears the label, "Beaulieu Vineyard, Napa Valley, Calif...
...result of its economic strength, many a European nation felt confident enough to lower some of its trade barriers and chop away red tape. The Common Market (West Germany, France, Italy, The Netherlands, Belgium and Luxembourg) in its first year was such a resounding success that Britain, Portugal, Switzerland, Austria, Norway, Sweden and Denmark formed their own Outer Seven trading area to enjoy the benefits of mass markets and freer trade. Said a Common Market official in Brussels: "At the start, the politicians were for European unity, and the businessmen were very skeptical. But now it is the businessmen...
...more liberal attitude toward the U.S. specifically was overdue. U.S. imports are still restricted by quotas and high tariffs; e.g., Britain's tariffs and purchase taxes are so high that only 200 U.S. cars were imported last year. But the climate is changing. Says Common Market President Walter Hallstein: "We do not forget that the U.S. tolerated discrimination against its trade as a way of helping European recovery. Now that Europe has recovered, we certainly are not going to discriminate against...
...those familiar national caricatures, says John Treasure, managing director of British Market Research Bureau Ltd., "the stereotype of the typical Englishman is changing; the 'new Englishman' lives in a home with central heating, drinks canned beer or soda pop while watching television (having just eaten a wimpyburger), has corn flakes for breakfast, washes with Lux soap, dries his hands on a paper towel and has an ice-cream bar for a snack...
...work force), the forecasters see good business ahead. Tight credit may cause the housing industry to slip slightly to a rate of 1,200,000 homes. But Detroit's automakers have visions of a 7,000,000-car year in 1960, with 18%-20% of the market in the compacts. Steelmen forecast a total of 125 million tons of steel next year, up nearly 35 million tons. Borg-Warner's Norge Division President Judson Sayre expects big increases in the appliance industry-8% for clothes dryers, 10% for refrigerators. Moreover, plant and equipment expenditures will rise from...