Word: marketers
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Dates: during 1970-1979
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...spite of the recent finds, Canada is not even fully exploiting Alberta's capacity of 1.8 million bbl. a day. Says Mitchell Sharp, the commissioner of Canada's Northern Pipeline Agency: "The U.S. should drop any ideas it might have about a North American energy common market...
...pleasant mechanical voice pronounces "Eff, You, See ...") Speak & Spell, which sells for $64.95, was dreamed up by a Texas Instruments products engineer named Paul Breedlove, who had worked in voice synthesis and thought that the concept might be used in a small teaching machine. The speller appeared on the market a year ago, and the only limit to sales now is, ironically, TI's inability to produce chips fast enough...
Space Laser Fight, Boxing and Football, all designed by a Japanese firm called Bambino, have the cleverest electronic displays on the market this year. In the football game, two teams, their lighted figures clearly seen as if from above, pass, kick and evade tacklers on a field that measures about 1 in. by 3 in. In Space Laser Fight, as in Boxing, two tiny figures -moving pictographs about ¾ in. high that can crouch, jump and do battle-face each other and fight. The miniaturization is astonishing. Sound effects are imaginative and frequent; when a spaceman gets zapped (a pictograph...
When hand-held computer toys and games first appeared on the market two years ago, retail sales climbed briskly to between $35 million and $40 million. This year's retail sales should be ten times greater (against total toy sales of about $5.5 billion). The great beep forward came when Milton Bradley noticed that adults were buying its innovative Simon -for themselves, and not just in the weeks before Christmas. The highly seasonal nature of toy buying has always been an industry bugaboo; after Christmas, retailers can get stuck with toys that won't sell...
...anonymous-quote disease is spreading to business reporting, where inside information is bound to be profitable to somebody. So when reporters are blocked by what they think to be a company's official evasions, they often seek the real dope from securities analysts and other market watchers, who follow an industry's doings with sharpened curiosity and considerable knowledge. But the danger and the injustice of using anonymous sources is well illustrated by a New York Times story of Nov. 14. about the appointment of John J. Nevin as the new president of Firestone Tire & Rubber Co. Earlier...