Word: marketers
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...Pepsi, and to companies around the world, the days when mass-market media is the sole vehicle to reach an audience are officially over. Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its "Pepsi Refresh" initiative. Pepsi plans to give away $20 million in grant money to fund projects in six categories: health, arts and culture, food and shelter, the planet, neighborhoods and education. People can go to the Pepsi website refresheverything.com - which can also be accessed through Facebook and Twitter - to both submit ideas and vote...
...Maximilian University, tells TIME. "The informant acquired the data through a criminal act, and the government has to weigh up its obligations very carefully." Peter Schaar, the German data-protection commissioner, added that a deal could "encourage other people to sell data, and this would lead to a black market for personal information...
...fundamental changes in the general practices of American industries, such as how liabilities and assets are calculated. It wasn’t—and those who have benefited from the Enron-led train of unscrupulous practices of the market—such as short-selling, betting against the market or hoping it will fail so that you can make money selling for high to buy at very low. or profiting from a fall in stock prices, insider trading, and mark-to-market accounting, or pricing assets at a higher value than they are actually worth—now unfairly...
...though “Dear John” is poised to revive a market which hasn’t been well-saturated in recent years, its timely themes can appeal to a broader viewership as well...
...believe in this charge at all," Aziz Maanan, a 36-year-old food vendor, says as he prepares double-layered, toasted roti at a night market in Kuala Lumpur. "They are all afraid of [Anwar] because if he wins and becomes Prime Minister, they will all end up in jail...