Word: marketic
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Norton, in emphasizing the literary and artistic nature of the book - there's an accompanying art exhibition in Los Angeles' Hammer Museum - has been promoting it more like an intriguing new rendition of Beowulf than a sacred text. (Perhaps shortsightedly, they did not market the book to Christian bookstores; neither big Bible publishers Zondervan and Thomas Nelson nor the American Bible Society had heard of the volume when contacted.) There's a little synergy at work too: Crumb mostly uses the well-regarded translation by UC Berkeley Professor Robert Alter, another Norton author...
...Clancy, Google's engineering director, said the deal affects only a neglected and unprofitable sliver of the book market. Competitors like Microsoft and Amazon aren't trying to digitize library books - Microsoft started a rival effort but dropped it last year - "and so the fact that they don't want these books accessible isn't a shocker," he said. "The vast majority of people I talk to are very excited about the idea that this content is going to be unlocked and opened up." Clancy acknowledged criticism that some parts of the settlement may be too broad but said changes...
...faculty director of the Berkeley Center for Law & Technology who has raised concerns about the deal, called it an "extremely significant case" for the future of digital publishing. "The logic of the agreement, I think, is going to put Google in a very privileged position in the digital book market...
...foreign-language instruction is another obligatory grind in a long day of courses. Instead, these 18-to-25-year-olds are paying up to $6,000 annually to master a language they all took for six years in high school before earning their baccalaureate degrees and entering the job market...
...Compared to the quantities consumed by oogui champs, the Windows 7 Whopper is a light snack. But it's just the kind of product that Burger King needs to nibble at McDonald's 75% share of the fast food burger market in Japan. After being squeezed entirely out of the Japan burger market in 2001, Burger King returned to Tokyo in June 2007 with a more regional menu, including a teriyaki Whopper. And this summer, Burger King launched the Angry Whopper, with a campaign that encouraged people to shout their frustrations at full volume to win a year's worth...