Word: marketic
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What's clear is that the future is uncharted. In past economic downturns the luxury end of the market was largely unscathed as high-income shoppers tended to be less affected by the ebbs and flows of the economy and more impacted by stock market fluctuations...
...luxury market expanded in recent years to include new demographics, as surging home prices and easy access to cheap credit transformed ordinary people into the nouveau riche with an appetite for chic goods. Many used their homes as instant banking machines, tapping home equity loans to snap up clothes, handbags and shoes from the world's most prestigious labels. TV shows, such as Sex and the City, Project Runway and The Rachel Zoe Project added to the hype. (Read "Macy's: The Retail Universe...
...that changed when the stock market collapsed, housing prices plummeted, and credit markets seized up. Not surprisingly, many recent converts to luxury shopping quickly reversed course and went downscale. But what caught retailers off guard was that long-time luxury shoppers grew more frugal, too. The widely publicized bailout of Bear Stearns, the takeout of cash-strapped Merrill Lynch, the government rescue of American International Group, the collapse of Lehman Brothers and the meltdown in the credit markets - all served to rattle the upscale crowd, as many work in the financial industry. Fashionable free-spenders morphed into penny savers...
...example, the show’s opening scene features just such a positive, practical idea: a community market. As Elmo shops around for odds and ends on the street, Al Roker explains to Elmo that a community market is just “neighbors coming together to buy and sell things” and “make some extra money.” In a later scene—and a symbolic slice of the show’s spirit—one of the neighborhood youths explains to Grover that despite the ambiguity of the phrase, one can?...
...interesting.” Boston’s contribution to the melting-pot of fashion scenes appears to be its subtle rebellion against hyper-commercialism. Like the title of Goldhagen’s store, which signifies a defiant alternative to the cheaply-made clothing she feels dominates the market, the Boston fashion scene is engineered to quietly subvert the flashy, elitist extravagance of the fashion industry at large. From industry vets to retail newcomers, there appears to be a sense of solidarity and customer inclusion that seems to evade the various other fashion scenes, making the Boston industry appear...