Word: marketic
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...students free memberships to Rosetta Stone, a self-study language computer program. Year-long subscriptions to the program, which had been available free of charge exclusively to students for the past two years, will now be available to both students and staff for $110, 20 percent of the $539 market price. According to Associate Dean Robert G. Doyle, free access to Rosetta Stone had not previously been available to staff because funding only covered students. The LRC had been willing to pay full price for the second year of subscription for student access, but because of the 15 percent...
...this opportunity to lead an organization as a producer as well as a director,” she says. “I’ve directed shows before, but to be able to shape the bigger picture of how theater is produced, how it is programmed, how we market it… I think these are things we have to think about holistically...
...More than 1 in 9 dollars in the U.S. stock market is now invested in socially responsible funds. Go to SocialInvest.org to find out how to shift your dollars to match your values...
...other words, good stewardship is good business. A 2007 Goldman Sachs study found that companies with a strong emphasis on sustainability outperformed the market, often by a large margin. A recent PricewaterhouseCoopers report said companies that report sustainability data get better returns on their assets than those that...
...just big companies that are doing well by doing good. Increasingly, social entrepreneurs are starting companies rather than nonprofits, to capitalize on the power of the market to create public benefit. And some of these entrepreneurs are choosing to form "B Corporations," a new corporate structure that requires enterprises to build into their foundation strong social and environmental standards for their operations. More than 220 companies, whose combined revenue tops $1 billion, have become B Corps since their certification began...