Word: marketic
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...decade ago, just about no one in the U.S. sent these messages, known as Short Message Service (SMS) texts. This year, we will zing out 1.2 trillion of them, predicts market-intelligence firm...
...Granted, the league would take issue with that characterization, but it is nonetheless how many football fans feel about the so-called blackout rule. In recent years, the policy that a game would not be broadcast in a team's local market if it did not sell out its stadium 72 hours prior to kickoff - which dates to 1973, when the league feared that TV broadcasts would stop people from buying tickets - affected just a handful of games. But in the wake of the nation's worst recession in decades, as many as a dozen...
...Mango and Pinkberry carry similar tasting yogurts and fresh fruit toppings. All three companies, capitalizing on a wave of enthusiasm for trendy, low-calorie alternatives to traditional soft-serve, are looking for ways to advance their brand—and their service—in a crowded market. Berryline’s three locations currently offer three flavors at any one time, allowing customers to choose from an “original” and two specialty flavors, such as guava or banana. When Red Mango opens in downtown Boston as early as next month, it too will boast specialty...
...liquor industry - Galsworthy as a sales-and-export executive with Fullers Brewery and Hall as a strategist with Diageo - before setting up their new independent distillery label, Sipsmith. Their knowledge of the drinks business, combined with a passion for distillation, helped them spot a niche in the U.K. market for microdistilleries producing small-batch artisanal spirits. "We wanted to bring back the art of handcrafted spiritmaking," says Galsworthy. "So we developed a business plan, quit our jobs, sold our houses and went on the hunt for the first distiller's license granted in London in a generation." (See 10 things...
...Madrid-based organization that regulates tuna fishing among most countries that engage in it, breeding stocks of bluefin tuna have declined to below 40% of their 1970 levels, with the steepest drop occurring in the past five to 10 years. Much of the problem lies with the runaway market for sushi and the illegal fishing that exploits the profits it offers. Some scientists, like Brian MacKenzie of Denmark's National Institute of Aquatic Resources, have suggested that at the current levels of fishing, the collapse of bluefin stocks in the eastern Atlantic and Mediterranean is imminent. (See pictures of bluefin...