Word: marketic
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...What automakers have found in India is a country just entering the age of motorization, where still only 1% of the 1 billion-plus population owns a car. Although India trails the world's largest emerging car market - China - its sheer size gives it untapped potential that carmakers can't ignore. A decade ago, Mercedes-Benz was the only luxury-car brand in India. In 2006, BMW opened up shop, and it was soon joined by Audi. Though high-end business still only constitutes 0.5% of the overall Indian car market, the brands are already selling more cars than...
...Tapping into India's car market has always been a challenge for foreign automakers. Despite India's blistering economy, manufacturers have discovered a historic preference for cars that are small, fuel-efficient and cheap. The sensation that is the Nano is well-known; its unveiling two years ago at the New Delhi Auto Expo by Indian automaker Tata captured the world's imagination and further focused attention on India's growing role in the global car market. To be successful in India, small-car manufacturers have had to tailor their product to Indian tastes and conditions. When General Motors launched...
...firms also have to work extra hard to woo business from emerging-market companies still unaccustomed to the concept of outsourcing. Unlike CEOs in the U.S., executives in the developing world prefer to manage their technology in-house. The fact that Indian companies are relative unknowns in many parts of the world hasn't helped. Castelli says that one problem marketing the TCS brand name in Latin America has been that tata in Spanish means "daddy." "Nobody knew if we were talking about our father or the company owner or what," Castelli says. "It took time to explain that Tata...
...about surfing it. A little more than a year ago, it launched the beta version of Google Chrome for Windows. It was simple, clean and fast. In December the company released Chrome for Mac and Linux, which helped catapult the browser past Safari in total market share. It now trails only Firefox and the ultimate preloader, Explorer...
...nations imposed partial or full bans on U.S. beef, plunging the American beef industry's exports down by over 75%. Those numbers have yet to recover to their 2003 level of over 1.2 million metric tons, even as nations have softened their positions. Japan, the U.S.'s biggest export market, along with Hong Kong, Taiwan and other countries retrenched slightly in 2006, instituting new, partials ban on beef parts thought to be prone to potential infection. South Korea lifted its U.S. beef ban in 2008, a move which led to enormous protests that almost derailed Lee Myung-bak's presidency...