Word: marketingâ
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...matter here that Pasquarelli had come to architecture from investment banking and that Coren had a degree in business and marketing???not backgrounds that dispose you to think of philosophy as a hot career path. "We didn't want to do anything that was not exciting in terms of design," Coren says. "But at the same time, we believed in running a successful business. That was a central idea that brought us together...
...success of these numerous forays depends on an elaborate support system. Target takes care of the heavy lifting?fabric sourcing, sample production, marketing???and allows the rotating design stars to focus on what they do best. Adams and Sprenger oversee a swat team of merchants and marketers. Volume helps keep costs down. "We have so much buying power that it drops fabric prices dramatically," says Adams, explaining why a cropped suede jacket by Proenza Schouler for Target sells for $139.99 while a jacket from its own line is likely to be 10 times as much. Or why an elegant beaded...
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