Word: marketingã
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...whether or not the employees had spent money on others turned out to be the only significant predictor of their happiness level about two months later, and spending on others brought more happiness than the relative size of their own bonus. Norton said that the results have applications in marketing??a word that most associate just with advertising—which is his specialty area. “However, marketing is also about consumer focus: what people do with their money and how they can make wiser decisions,” he said. Dunn said that this study...
Erik Geisler, the chief operating officer of Noise Marketing??Chase Manhattan’s student operations—said Facebook was “obviously the best media partner” because it is “simply the dominant college web site...
Those looking for an edgier alternative to the Gap—and some risque marketing??will have American Apparel to turn to when they return to the Square this fall. American Apparel, a clothing supplier known for its solid-colored T-shirts and advertisements featuring sparsely clad hipsters, will open a store on Brattle Street in early August. The store will be located in the space previously occupied by Harnett’s, a natural health and beauty products supplier. Miguel McKelvey, the architect and project manager for the new location, said that the company seeks out older...
...beginning of this month, O’Brien said she had turned to “good old-fashioned viral marketing?? to disseminate the Just Democracy idea to other schools via e-mail...
Panel discussions often spilled over into the halls and ranged from more traditional sessions on topics like micro-finance to newer issues such as social marketing??in both non-profit and for-profit sectors...