Word: marketing
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Dates: during 1930-1939
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...supplied by the Government, prepared to reap the best harvest in years and write off some of their obligations, an Arctic blast sent the mercury down to 10° below zero. Potatoes froze in the field, 80% of the grain stood in the field, unharvested and ruined, acres of market produce were destroyed, and under a foot and a half of snow the Valley lay in white, stricken silence...
Last week this same Buzz Hoover was packing to pull out of Greeley on a streamliner for a vacation, after the busiest season his Greeley Cash Auction Market has ever had. Sales were running some 60% better than 1938's $1,000,000-plus, and on sales Buzz Hoover collects anywhere from 3% to 7%. Fall and winter business was piling up so that Buzz had to shut down his own auction school, which had 50 aspirants booked at $100 a head...
...same situation. He caught ranchers at breakfast daily in seven States with three-quarters of an hour of weather, livestock & feed prices, good humor, a singing cowboy and a guitar-twanging cowgirl with Bar X names (Claude Redman, Esther Gibson), plenty of come-ons for the Greeley Cash Auction Market. He put his auction pit on the air twice a week, took microphones out on the range for farm sales, saw to it that the folks who turned out were not only entertained but fed ("Free Barbecue at 12 o'clock. Bring your own cups"). He offered to sell...
...achieved a body of painting . . . which has announced the beginning of a distinctly American style." Editor Boswell makes the eagle scream louder, says contemporary U. S. painting is "bred of politico-economic nationalism and the concurrent resentment against the high-pressure dumping of inferior foreign art on the home market." His small-town merchant advice: "Patronize your local art exhibitions...
...last spring (TIME, May 22) when he refused to follow his competitors' price cut to 10?. Last week poker-playing Gates showed that he believes in flexible prices-on the up side. He posted a price of 12½?, panicked consumers to come back into the market for more inventory. Reluctantly Kennecott and Anaconda, both with lower costs han Phelps Dodge, followed the price up, while frightened consumers bought still more. Small copper fabricators, worried, ike small steelmen, about the rising price and shortened supplies of their raw material, began to exert political pressure on Washington to halve...