Word: marketing
(lookup in dictionary)
(lookup stats)
Dates: during 1930-1939
Sort By: most recent first
(reverse)
...months later, as League members fumed at him, shrewd Salvadorean President Martínez formally acknowledged the new state in the hope that the vast territory might prove a potent coffee market for El Salvador's only important crop...
...largest and most varied audience, advertisers consider evening time the best, favor most strongly the hour between 8 p.m. and 9 p.m. in one of the four U. S. time belts. Nobody wants any commercial time after 11 p.m. Therefore, big shows are likely to be in the market mainly for network between 8 p.m. and 11 (E. S. T.). Three hours a night, seven nights a week adds up to only 21 hours a week of premium time, 84 hours on four (two for NBC) networks. But sponsors are also reluctant to buy time in opposition to a show...
...consol or certain British "debenture shares." Where the new issue is unique is in Sunray's contract to set aside a sinking fund of 10% of its monthly gross sales. With this sinking fund the company's trustee each month must buy debenture shares in the open market at any price up to $26.25. If debenture shares cannot be bought thus, the trustee must then call them by lot at $26.25. In short, when business is good, Sunray can easily retire its obligation; in bad times there will be no heavy maturity to upset the oil cart...
...appeal. The prospector was Jacob Schick. Forced to lie in camp several weeks, he spent much of his time thinking up a way to make some money. Rubbing his stubby beard, he hit on the idea of a mechanical shaver. But Schick electric shavers did not appear on the market until 1931, and these first hand-made models sold at $25. Many a man began to wonder how he had got along without one. When Schicks later went on a mechanical assembly line, the price was cut to $15. Not long thereafter hundreds of thousands of men either had bought...
...phonograph records, it usually sticks like dandruff. Last year RCA Victor's canny Advertising Manager Thomas F. Joyce decided that: 1) the phonograph industry needed more incurable record collectors, 2) many potential incurables were being kept from record-collecting by the high price of good phonographs. On the market, but little appreciated by the public at the time, was a gadget known as a Record Player, which could convert any radio into a practical, high-fidelity phonograph. If, argued Advertising Manager Joyce, more Record Players could be sold, everybody who owned a radio might catch the itch. Upshot...