Word: marketing
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Dates: during 1940-1949
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...managing director of TIME-LIFE International (our 'round-the-world publishing and newsgathering operation), made the trip to present to British businessmen and government officials our recent survey The Market for United Kingdom Consumer Goods in the United States (A Letter from the Publisher, May 31); to visit some of our News Bureaus abroad; and to talk business with our distributing agent in Czechoslovakia, where TIME and LIFE are still banned...
...Wrong Bucket. Crops-after a slow start in many states-were wonderfully good again. U.S. farmers, pleased at the prospect, were buying grey-market Cadillacs and planning trips to Europe. Farmer John Sternberg of Fulton, Ill. sent a load of Aberdeen Angus heifers to Chicago, got $39.25 a hundred pounds, the highest price per hundred pounds ever paid for heifers on the open market. Ohioans told a story about a farmer who took a bucketful of money to the bank to pay off an $8,000 mortgage.The teller emptied it, said: "There's $10,000 here." Said the farmer...
...Yellow Market. Cleveland hotels were taking reservations for the World Series. Denverites could talk of nothing except the Denver Bears, who had won 23 of their last 29 games. Fresh-water fishermen were experimenting with a new casting rod, a 22-inch contrivance of spring steel called a "stubcaster." Beaches were jammed everywhere-even near New York, where health authorities made grave tests for dangerous germs from open sewers. Oklahoma Citians tried something new in outdoor entertainment -square dances held on the concrete apron outside the municipal auditorium...
Miss Dietrich, at her best, is a past mistress of sardonic comedy and of low-life glamor, and if this picture really handled what it pretends to, she could probably have done herself proud; instead, she is required to sing such pseudo-bitter cabaret ersatz as Black Market. Miss Arthur used to have a nice knack for comedy; now & then it still clicks, but she leans more & more lazily on her famous woolly drawl and is forced, in this picture, into an embarrassing passage of whimsy involving a flustered retreat (from amorous John Lund) among filing cabinets, and a panicky...
...meteoric Howard Hughes story for two decades. He had always been an independent-a lone wolf, unpredictable and exasperatingly successful most of the time. Now he had stepped into control of a top studio. After trying (characteristically) to get the stock for two points less than the market, he had paid Atlas Corp.'s Floyd B. Odium a whacking $8,825,690 for 929,020 shares...