Word: marketing
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Dates: during 1940-1949
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...Bustamante cold-shouldered an Aprista delegation that called to offer him support. Instead, after a scuffle a few days later in Lima's market place, his police arrested 15 men, four of them La Tribuna staffers, and charged them with trying to start a food riot. Intent on his middle way, Bustamante wanted to make clear that he would be just as tough with Apristas as he had been with right-wing plotters...
...internal. FTC's case against steel was not due to come up for months, and probably could have been kept from final decision for years. But if they had to give in some time, steelmen figured, the''best possible time was during the present sellers' market. In addition to boosting current profit, the switch to an f.o.b. price system would bring pressure on Congress, from thousands of high-paying steel users, to authorize a return to basing points...
...flight, to level off on a plateau of $380 million to one U.S. dollar. Desperate Chinese hoped that it might hold steady until military victories and U.S. aid could brace it. But the housewives feared to look ahead more than a single day. In busy Seymour Street market they shuffled from stall to stall, picking over fish and vegetables and hopelessly asking prices. One squat, broad-faced woman, a tram conductor's wife, finally bought two cracked eggs for her family of five. What if prices went even higher? She answered resignedly, for all of China's badly...
Craggy, weather-beaten Claude L. (for Lafayette) Fallwell had lived a full life, and he wanted a full epitaph. Now past 70, he had crossed the country in a covered wagon, been cowboy, cook, farmer, fruitgrower, preacher and proprietor of a farmers' market. Fallwell ambled down to the La Grande (Ore.) Evening Observer (circ. 3,700) and asked how much it would cost to buy enough space to tell his whole story. He finally settled for a two-column want-ad a week, at $15 for each...
Last week Fallwell's "epitaph" was the publishing sensation of northeastern Oregon. Reader response to the first installments of Boyhood Experiences of the Old Man from the Country overwhelmed the Observer: total strangers were clipping out the columns and business at Fallwell's Half-Way Market was at an alltime high...