Word: marketing
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Dates: during 1940-1949
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...read the story titled "That College Look" in the Education section of TIME's July 5 issue know that TIME's College Graduate Survey, which I told you about some months ago, has now been tabulated and will be released in book form next fall. Meanwhile, our Market Research department decided to find out some things-including what they thought of TIME-about this year's crop of graduating seniors in 56 well-known U.S. colleges and universities. Some of the results may be of interest...
...fell. U.S. and British armored cars prowled sluggishly through streets that breathed the smells peculiar to ruins in the rain-smells of wet bricks, damp dust and scorched wood. On street corners, people gathered to haggle over the exchange rate between Soviet and Western marks or to buy black market herring. At the Anhalter station, where the city's food supplies from the Western zones used to roll in, before the Russians blocked the railway, only a few forlorn figures stirred-an old man in ill-fitting Wehrmacht breeches, a pasty blonde in a threadbare dress. Between the idle...
...millions that made up the screaming wake of China's jet-propelled inflation last week. In two days, while Chiang Kai-shek was desperately trying to bolster the morale of his dispirited armies in Central China, the value of China's currency on Shanghai's black market dropped by half. In Shanghai a wet-nurse unable to find food for her family went on strike, demanding 100 lbs. of rice from her employer. Her nursling's harassed father at last scraped together the necessary $16 million; a few days later the cost of the rice...
...Flivver. Ford Motor Co., which had upped the price of its 1949 Ford by $85 to $125, last week ordered its dealers to figure their markups (25%) on the old prices (thus cutting their profit by an average $25-per-car). The grey market was already placing a far different price structure on the new Ford. On "used" car lots, new models were selling at $3,000 (the Detroit-delivered price ranges from...
Guilty. In New York courts last week, two skimmers of the land's fat got the bill. Grey Marketeer and Lawyer Isadore Ginsberg (TIME, Jan. 26) was convicted of grand larceny (for accepting $1,575 for a carload of rock lath that he never delivered). Gus Fusaro, $50-a-week financial district elevator man who played the market for his friends and lost $250,000 of their money, was convicted of grand larceny and operating a bucket shop...