Word: marketing
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Dates: during 1940-1949
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Johnson, a longtime New Dealer and favorite of Franklin Roosevelt ("He was just like a daddy to me"), told the farmers what they wanted to hear: if elected, he would get them plenty of farm-to-market roads, keep farm prices up, bring in more rural electrification. He was for a big Army, Navy and Air Force, aid to Europe, and more money for Texas schools...
They bought everything from racetrack tickets to cemetery plots; they even started paying old doctors' bills. Some people, like the oldster who lit his pipe with a 50-mark note last week, literally burned their money. Black-market prices soared: probably for the last time, one U.S. cigarette sold for 50 marks. After the reform, it was hoped, the cigarette-for three years Germany's generally accepted exchange medium-would again be something you smoked...
...ministerial act that set angry South Africans of all shades jampacking Johannesburg's Market Square in protest and touched off the biggest mass meeting ever held in Kimberley was that of Justice Minister Charles ("Blackie") Swart. To symbolize "the deep desire" of the Malan government "to relieve the people of the Union from the strain of the war years," Minister Swart released from prison five wartime traitors and saboteurs. One was 34-year-old ex-Boxer Sydney Roby Leibbrandt, who had been landed from a German U-boat to organize the pro-Nazi underground. South Africans remembered...
...that mean that ECA wanted none of the grain from bulging River Plate elevators? Not exactly, answered Hensel, but Argentina would have to "go out and get the market"-i.e., bargain with the U.S. ECA's terms: 1) no more price-gouging (Eire recently paid $6.85 a bushel for Argentine wheat-July futures at Chicago are now $2.31); 2) no more state trading practices such as have throttled U.S. business firms in Argentina; 3) a pledge that Argentina will underwrite some of the costs of feeding Europe...
Cattlemen kept hammering the government to restore their "natural market" (TIME, Jan. 12, 26). Last month, Agriculture Minister James Gardiner boldly announced that the embargo was coming off "soon." It looked like a shrewd move to win friends in the west and help Gardiner capture the Liberal Party leadership in August. But the mere promise of action sent cattle and beef prices up. That made consumers sore. And when Gardiner's great day seemed too long a-coming, cattlemen growled their disappointment...