Word: marketing
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Dates: during 1940-1949
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...astonishment, that in all the decades of trading between Britain and the U.S., no real effort had been made by either country to discover the requirements and attitudes of American retail stores toward British goods. In other words, the British consumer goods industry had never really met the American market face to face...
Therefore, for our own curiosity and interest, as well as Britain's, we decided to find out what American retailers thought about British goods and the present and potential market for them in the U.S. After getting suggestions from some 200 British manufacturers as to what questions should be asked, we designed a questionnaire to cover ten of the most important categories of British consumer exports to the U.S.: woolens, silverware & cutlery, men's shoes, china & glassware, linens, bicycles & sporting goods, men's furnishings, knitwear, perambulators & toys, leather goods...
When it bought the Biro ball-point patents for $1,600,000 (TIME, Nov. 12, 1945) et seq. Eversharp hoped to capture the pen market. But many another company, notably Reynolds Pen, got there first and skimmed the cream off. When Eversharp did get its pen out, it ran into the same trouble that plagued the other ball-point penmen: the pen did not write well...
...Kelley expects to get out another 2,500,000,000 pounds of copper. Getting the ore, at one-fifth the cost of conventional methods, Kelley hopes to do it cheaply enough to keep going in Butte for at least 35 years, no matter what the ups & downs of the market...
...Open. Jones & Laughlin Steel Corp. showed other steelmakers what they could do about the steel grey market. J. & L. filed suits against two steel brokers (it asked $100,000 damages). The charge: the brokers said they had an "in" with J. & L. and could get 7,500 tons a month for the Ford Motor Co. at $75 a ton (the mill price was then $36). In Brooklyn, a federal grand jury indicted roly-polyIsadore Ginsberg, 52, and his son Maurice. (Ginsberg was scored as a "vicious grey marketeer" by a congressional committee probing the grey market in building materials, TIME...