Word: marketing
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Dates: during 1940-1949
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Invasion. Last month Foges secured a beachhead in the U.S. He reorganized Chanticleer Press, his Manhattan office, as a full-fledged publishing house. Next fall Chanticleer will invade the U.S. market with children's books, nature books, a series on American furniture, silver...
...soon (though WPIX and Chicago's WGN have arranged to televise some less ancient English pictures). One stumbling block is Hollywood's fear that television will kill its theater market; another is that release rights of recent films are wrapped up in expensive red tape. More important is the fact that television's purse is no match for its appetite. The top price tag for a radio program (around $25,000 a week) would not pay for two, minutes of a big Hollywood movie, and the entertainment budget of the entire television industry is not as much...
...Reason for excitement: the Dow-Jones industrial average had broken through its previous high mark of 187.66 -made in 1947-as the rail average had done 19 weeks before (TIME, April 19). Under the famed Dow theory, which many traders swear by, that meant only one thing: a bull market...
...cylinder, 30-h.p. motors and do 28 miles on a gallon of gas. The price, f.o.b. New York: $1,395.64 for a two-door Anglia; $1,620.95 for a four-door Prefect. Young Henry Ford expects to bring in 12,000, thus make his own test of the U.S. market for small cars...
Smoke. Britain, which has been out of the tobacco market, bought 90,000,000 Ibs. of surplus tobacco from a North Carolina growers' cooperative. It hoped to pay for other tobacco purchases with EGA cash...