Word: marketing
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Dates: during 1940-1949
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...have always recognized," Dr. Summerskill told a Market Research Society meeting in London, "that there is one thing the British housewife longed for, and that was to get back to bacon & eggs. I am sure," she admitted, "that every man here longs for a nice big juicy steak." But such yearnings, she insisted, were in reality nothing but an anachronistic hangover from the days of arrant capitalism when "meat was an index of prosperity," when men "ate steaks [because] it was the thing to do, like wearing a white stiff collar . . ." Enlightened Socialism "had established new feeding habits showing themselves...
...long time, Lever Bros.' Missouri-born President Charles Luckman has been itching to move his headquarters out of tree-shaded Cambridge, Mass. He wanted to take his staff down to New York, to the market place, where it would be close to the advertising agencies that spend some $12 million of Lever money every year. He also wanted to build a new $6,000,000 Lever House and gather the top management of Lever and its three U.S. subsidiaries under one roof...
...Open Market. In Des Moines, enterprising Justice of the Peace Earl W. Rinehart, standing firmly on his rights, refused to build a partition between the bar where he dispenses 'justice, and the bar where he dispenses beer...
Thieves' Highway (20th Century-Fox) is a flashy, second-rate film with a simple, violent story. On his first haul, a fruit trucker (Richard Conte) foils some market thieves, avenges a robbery of his father, sells his apples at a profit and gets the girl. The movie makes no pretentions to anything but entertainment; its only message, if any: think twice before going into the fruit-trucking trade. There have been better trucking movies (They Drive By Night), but none so fast or so violent. Most spectacular shot: Millard Mitchell burning alive in the remains of his rickety truck...
...that switches from arty to operatic to documentary. His highway scenes give a sense of speeding movement and the ominous effect on the driver of cars hurtling past in a metallic rhythm. Occasionally he turns in a totally authentic shot, e.g., an oatmeal-grey Sunday morning in the produce market, the street forlorn and empty except for some work-worn truckers sitting on crates eating watermelon...