Word: marketing
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Dates: during 1940-1949
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...Elizabeth of England and one of Britain's earliest economic writers. Two centuries after Ma-lynes this became the bright gospel of "Free Trade," which seemed to promise to all men the freedom of the ocean, the tolerance of the high road and the fraternity of the market place. Of late decades, the promise has dimmed. Last week ended, somewhat dismally, a revival meeting of the once stirring gospel...
Getting to Market. Development of Itabira has been handicapped by bad management, waste, nepotism and political featherbedding. Moreover, once the ore is dug, it is not easy to get to market. The railroad's locomotives are woodburning, its cars antiquated. Vitoria's port facilities are so poor that it takes 30 hours to load an ore ship; modern machinery could do it in 30 minutes...
...that weighed only half as much (9 oz.) as the old one. The catch was that it sold for almost twice as much ($75). Self-confident Mr. McDonald bragged of a "new revolution in hearing aids." And by selling it by mail, he hoped to tap a huge market which he considers sadly neglected...
Secret Ears. The loudness of McDonald's boasts has set his competitors' teeth on edge. The100-odd makers of U.S. hearing aids are well aware that their market is potentially rich. An estimated 3,000,000 Americans are deaf enough to use hearing aids. But only 800,000 do. One reason is the price. Most units sell for between $100 and $200 and cost the user about $75 to $100 a year for batteries. Another reason is vanity. The hard of hearing hate to admit...
...vice president in charge of advertising since 1938, young George had worked hand in glove with old George in perfect ing the technique of noisy repetition (L.S.M.F.T. and the auctioneer's chant) which was credited with keeping Lucky Strikes on top of the cigarette market...