Word: marketing
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Dates: during 1940-1949
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...travel folder, but they have a dash about them, and unmistakable crowd-appeal. Hollywood's art lovers, from the Edward G. Robinsons to the Johnny Mercers, turned out in style one night last week to open Sheets's new show: views of Mexican mountains and market places whipped up from sketches he had made on a three-week tour in January. Highballs in hand (it was that kind of opening), the stars rubbed elbows with local critics and museum directors...
...short session, 1,260,000 shares were traded, the busiest Saturday in over two years. For the week, the rise of 5.5 points in the Dow-Jones industrial average (to 173.12) was the best week's gain since January 1947. This week the frenzy continued; the market saw its first 2,000,000 share day in a year...
...Aircraft. The market was still a long way from the fat days of 1946, when daily volume sometimes reached well over 3,000,000 shares. But in the glum days of the 22-month bear market it was something to make traders beam...
...Despite the impressiveness of the rise, the market still had far to go before it convinced traders that a permanent turn had come. It had to break out of the narrow "trading range" between 160 and 188 on the Dow-Jones industrial index in which it had moved since the bull market ended in 1946. Not in 45 years had the market backed & filled in so narrow a range (percentagewise) for so long...
Last week McDonald was sure that he had finally tuned in on his market. He announced that Zenith's hearing-aid division had chalked up a handsome profit, though he was mum on the figures (they "were too good to say anything about to competitors...