Word: marketing
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Dates: during 1940-1949
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...America. Brannan brushed away the possibility that industrialization of backward nations would only build up competition for U.S. goods. "Only the developed areas," said he, "are good customers. [Developed] countries making up only 11% of the world's population are providing us with more than half of our market...
...eventually. Hybrids could enable farmers to produce so cheaply, says Wallace, that they could accept much lower prices and still make a profit. Not all customers who have bought hybrids like them. Some say that the birds are too jittery. Furthermore, hybrid eggs might not be preferred in every market: a light cream color, the eggs are too dark for New Yorkers who like white eggs and too light for Bostonians, who like them deep brown. And hybrid pullets cost 60? each, about twice the price of ordinary birds...
...hybrids have done so well that the DeKalb Agricultural Association, Inc., an other major producer of hybrid corn, is about ready to invade the market with hybrids of its own. Young Henry thinks that's fine since it will help sell the idea...
...Wallace was one of the first to market a commercial strain of hybrid seed, but he did not invent the process. Many present-day methods of hybrid corn production can be traced back to the work of Professor George H. Shull around 1906 at the Station for Experimental Evolution in Cold Spring Harbor...
Detroit's Charles Langs, who invented a stick-on, strapless bra named "Poses," but came a cropper when he tried to market it (TIME, Aug. 29), sold out to Textron Inc. The price: $70,000 in cash and the prospect of more in royalties. With the bright merchandising idea, Textron also got full title to the job of soothing irate Poses' customers who are griping over shoddy workmanship and non-delivery of orders...