Word: marketing
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Dates: during 1940-1949
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Back at the end of August, this writer and two friends converged on a little town between Amsterdam and Rotterdam, pockets stuffed with black-market, Dutch guilders, and hired ourselves a boat. The man who took our money grinned pleasantly and told us we would have much...
...Album deficit both out of its Class Committee funds and by paying a high price for the book. By serving a larger student body, "314" intends to cut the price of the book per copy and to secure more advertising for the till because of its larger advertising market...
Devaluation considerably improves Britain's changes of getting on her feet, Mason feels. "Exports will rise to the United States, and Britain will now be in the competition for the important Latin American market." Twin stumbling blocks seen by Mason are the possibilities that America will up her tariffs and that the increased cost of British imports may set off inflation in Britain. But still optimistic, Mason doubts that either of these two possible dangers will materialize...
Despite the optimistic views of his colleagues, something of a minority view was voiced by Seymour e. Harris '20, professor or Economics and head of the undergraduate International Trade course. "Britain will still have a substantial deficit in 1952," he predicted, "largely because the American market won't take much more British goods." Professor Harris says the British deficit is so large that "even if the United States were to double its purchases of British goods, it still would not cover a large part of the deficit...
...bulls, all this was a sign of the market's inherent strength. But there were plenty of bears around. Not in 17 years, in fact, has Wall Street been so full of them-if the number of short sales is any index'. The New York Stock Exchange reported that, as of Sept. 15, short sales had risen 127,581 shares in a month to a total of 2,133,700, the biggest since Aug. 4, 1932, when the total stood at 2,151,840. The bears were wrong then. Only a month before, the market had hit bottom...