Word: marketing
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Dates: during 1940-1949
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...welcome but not surprising. His sugary three-quarter-time, he admits, has already made him "a little better than a millionaire." It has paid for a luxurious grey Georgian house in Chicago's suburban Kenilworth, a 680-acre Ottawa, Ill. feeder farm where cattle are fattened for market, and a 640-acre hunting reservation in Wisconsin. Last week, puffing thoughtfully on one of his 300 pipes (briars, clays and cobs), King explained why his style is so successful: "There are many people whose musical desires are very simple. We try to play music so melodically simple that they think...
...purchases to keep up prices on 31 commodities, just about five times the outlay in 1948. At the fiscal year's end in June, the agency had $2.3 billion tied up in loans and inventories, showing a paper loss of $356 million for the year at current market prices. Most of the support money went for only seven commodities: cotton, $822 million; corn, $470 million; wheat, $640 million; flaxseed, linseed oil, $231 million; potatoes, $219 million; peanuts, $173 million; tobacco, $107 million. And the new fiscal year has opened with a bang: wheat support during July cost $63 million...
...such solution is in sight for eggs. To maintain the market for shell eggs, CCC offered to buy dried eggs at $1.27 a Ib. This was such a handsome price that CCC had to buy nearly 30 million Ibs. of dried eggs. Secretary of Agriculture Charles F. Brannan is afraid the total cost may run to $200 million. Despite the enormous surplus, wholesale prices this month were the highest in a quarter century. Mourned Brannan: "The prospects for the year ahead are still more discouraging...
...paint manufacturers, big users of linseed oil (crushed from flaxseed), were being gouged by Argentine suppliers at the end of World War II. So the department encouraged domestic production by pegging the price of flaxseed at $6 a bushel. The encouraged farmers raised so much flaxseed that the market collapsed. CCC loss to date on flaxseed and linseed oil: $73 million...
...stock market last week suffered its hardest blow this year. In one day's trading, sellers who were gloomy over the British devaluation and the threat of strikes drove the Dow-Jones industrial average down 3.38 points. But in the rest of the week, the market bounced right up again...