Word: marketing
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Dates: during 1940-1949
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...French, who had not been consulted in advance, the British move seemed a unilateral slap at "European unity." Since the French had already devalued several times, they now cut the franc loose to find its own dollar value on a free market, expected it to steady at about 350 to the dollar; but they would peg the franc again if it went beyond that...
...machine was invented by French telephone engineers Rene Higgonet and Louis Moyroud, later developed by scientists including Dr. Vannevar Bush, wartime boss of the Office of Scientific Research and Development. The Lithomat Corp. expects to market commercial versions for "less than $5,000" within 18 months, well under the average price of a Mergenthaler linotype...
...airmen were not worried about the Brabazon; they thought it too big, slow' and expensive. But the Comet was a bird of a different feather and stood an excellent chance to cut into the transport market now dominated by U.S. planemakers. As one U.S. airman said: "America is going to have to produce something within one year. If the jets hold up to expectation, Comet will sweep the board...
Despite devaluation, pound notes this week could still be bought cheaper than the official $2.80 rate in New York's "free market." (The notes could not be used in commercial transactions, were chiefly useful to tourists who could take ?5 into Britain.) The notes, which had been selling at $2.90 before devaluation, were down to $2.60 to $2.70. However, the price gap was now so small that bankers thought Britain could clean up the supply of notes, if it wished, by removing the bars on taking them into Britain...
...taxpayers an estimated $28 to $40 million. As far back as 1942, the government had put grizzled Baron Brabazon of Tara (who holds Britain's Pilot License No. 1) at the head of a committee which mapped out five basic postwar types to go after the world plane market. Last week prototypes of all but one (which was never started) were at the order-taking stage...