Word: marketing
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Dates: during 1940-1949
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...thicker than your article tells. Some time ago I listened to a county welfare official explain that the $3,500 in real property and the $1,500 in other assets over & above the car, furniture, jewelry, etc. refer to assessed value and are not even remotely connected with market value. I believe there are some counties in California where market values are as much as ten times the assessed values...
...ointment. Naples, and the world, had changed in three decades; Angelo's brothers were anti-Catholic Communists; Anna's people, the Coronas, were anti-Communist Catholics. Queerly enough, they all lived in the same building, on the Via Padre Ludovico da Casoria, near Naples' biggest market...
...while, the family differences were drowned in merrymaking. With Communist and Catholic relatives Angelo celebrated too well. He collapsed with a heart attack, and last fortnight he died. His last wish had been that every Catholic organization in the market district should send a delegation, with its flag, to his funeral...
...that the boom was over, changed its mind. The vast production of new cars, diesel engines, oil heaters, etc. had swelled oil demand so much that the U.S. Bureau of Mines forecast greater demand this year than last. The bright outlook caused oil shares to pace the recent stock market upswing. The market got a new lift this week from the prospect of a settlement of the steel wage dispute (see NATIONAL AFFAIRS). In the first day's trading, steel shares gained as much as a point...
...using models. The proportion is nearer half in beer, cigarettes, cosmetics, the biggest users of models outside the fashion field. The figures add up to the simple conviction that there is nothing like a girl to catch the public's eye. Actually, with the buyers' market making the going tougher than before, the advertising business has begun to realize that a pretty girl can only lead the customer to the store counter; she cannot make him buy. Only the product itself can do that. The new emphasis in advertising, particularly for such goods as synthetics, electronic devices...