Word: marketing
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Dates: during 1940-1949
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...results are already easy to detect even from the loudspeaker end. The old sing-preach-and-pray formula that made radio religion a drug on the market is giving way more & more to the kind of religious programming that competes with secular shows: religious newscasts, interviews, round tables, special events and dramatic shows...
Wall Street was more cheerful last week than it had been for months. With the stock market surging to a new high for the year, the Dow-Jones industrial average closed the week at 181.16, nearly 20 points above the June...
...this the traditional summer rise (since 1897 the market has registered an average midsummer gain of 16% over the spring lows) or the beginning of a long upward pull? One Philadelphia broker thought "Those who now remain on the sidelines might find themselves among the crowd scrambling for stocks 20 points higher." But many were still pessimistic. The mid-August short interest was 2,006,119 shares, a 17-year high...
...Hopalong Cassidy Enterprises, which gets an average 5% royalty on all sales of Hopalong cowboy goods, Boyd is the latest rider in a rich new stampede. While other retail sales have slumped, cowboy clothes and gadgets have gone galloping ahead. In the first 45 days they were on the market, $1,000,000 in Hopalong Cassidy items were sold...
...trouble, said K-F, had been high-cost inventories, high overhead, price cuts, and a strike at Bendix Aviation Corp. which had stopped K-F production for two weeks. But K-F's real trouble was that the auto shortage was about over, and its share of the market had slipped from 5% in 1948'$ first half...