Word: marketing
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Dates: during 1940-1949
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Cubans quickly saw that the bankers had made Prío's point for him. Nobody could seriously argue any longer that an ambitious public-works program could be financed as well in the Cuban money market...
Most encouraging factor was the appearance of the $200 (or, rather, the ($199.95) television set on the market. It was a good set and, under liberalized installment-buying regulations, within reach of most U.S. pocketbooks. Commercial sponsors, after their summer desertion, were beginning to come back to the fold-TV networks have more business scheduled for this autumn than ever before...
Since war's end, the stock market has been a faulty barometer of business activity, but a fair guide to what businessmen are thinking. In 1946 everyone expected a slump, and the market cracked wide open -yet for two years there was no slump in business...
Last week Wall Streeters took a speculative look at the slump that had finally arrived, and decided it was not living up to their gloomy expectations. Result: the market's seventh bullish week in the last eight. The Dow-Jones industrial average rose 3.15 points to 179.07, only a shade below its 1949 high...
Chicago's International Register Co. sells the hungry little gadget to retailers for $6.95. By last week, only a month after going on the market, the Meter-Matic was on some 5,000 refrigerators. In one of its zones, Nash-Kelvinator began July with the largest inventory it had ever carried. Meter-propelled sales soon cleaned out the stock. The General Furniture Co., in Chicago's slummy South Side, sold more than 2,000 refrigerators and other appliances in two weeks, almost all on the meter plan...