Word: marketing
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Dates: during 1940-1949
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...executives of RCA Victor, Columbia and Decca have been huddling in quiet meetings. Last week there was still no agreement. Until the industry pulled itself together, record fans had two sensible alternatives : postpone buying or buy a turntable that plays all three speeds. There are about ten on the market, ranging in price from $15 to more than...
...company. In 1919, Anglo-Iranian (then called the Anglo-Persian Oil Co.) took over his father's company and "Willie came with the shale." He moved up to a directorship, then became Anglo-Iranian's deputy chairman. In 1931 he helped form Shell-Mex & B.P., Ltd. to market Anglo-Iranian and Shell products in Britain, and set up the Consolidated Refineries, Ltd. subsidiary which built such huge Anglo-Iranian installations as the refinery at Haifa. Fraser moved into, the top job when Sir John Cadman died...
Luckman agreed that everything was not rosy. The buyers' market was back, and "a lot of companies and individuals who rode the gravy trains of easy prosperity will be reduced to walking the rails again." But there are plenty of opportunities; 27 million Americans still have no kitchen sinks, 18 million have no washing machines, 25 million lack vacuum cleaners, 40 million have neither bathtub nor shower. The job of supplying such needs could keep business hopping for generations...
...week brought out a console model with a 19-in. tube (the biggest ever made), to sell for $725. Magnavox Co. bragged that its three new 16-in. sets had the largest picture area (148 sq. in. v. the usual 126) of any 16-in. set now on the market (prices: $399-5° to $595). Westinghouse Electric Corp., to calm dealers' fears of inventory losses, adopted the policy of guaranteeing its television dealers against loss on any price cuts that might be made within 60 days after dealers bought their sets...
...problem that lurked upstairs. Buyers were shying away from the high ($50 to $150) cost of installing and servicing aerials; worse still, many an apartment landlord was forbidding any more installations on his already cluttered rooftop, thus hitting hard at the big city audience, television's best market. To meet this threat, Raytheon Manufacturing Co. and Chicago's Earl ("Madman") Muntz had each brought out sets with built-in aerials, which gave fair service in areas where signals were strong...