Word: marketing
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Dates: during 1940-1949
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They had heard all about the Brannan plan, and what they had heard made them uneasy. At first blush, the plan sounded fine. Market prices on perishables would be allowed to drop to their natural level, thereby pleasing the consumers. The Government would pay the difference to the farmer, giving him higher subsidies than he now got, thereby tickling the farmer too. And yet all this probably wouldn't cost the taxpayer any more than the present farm program because the Department of Agriculture would so skillfully estimate crop needs and so carefully rig subsidy prices that the nation...
...symphony on two sides, have an advantage in convenience over Victor's small 453 for long classical selections. Also, Columbia's seven-inchers are quite as good for popular music as RCA's seven-inchers, though there are as yet few automatic record changers on the market which will take the Columbia product...
Here & there, the U.S. economic skies cleared a bit last week. The stock market climbed again; the U.S. auto industry broke all previous records by rolling out 148,277 cars and trucks, the biggest week in its history. But the recession's storm clouds still scudded threateningly over the horizon...
...almost half of the nation's 98 biggest production centers, unemployment had already mounted to 7% or more of the local population. "In some cases it has become an acute problem," reported Employment Security Director Robert C. Goodwin. "The labor market has fluctuated since last November . . . largely [toward] higher rates of unemployment...
Straus's undoing was the ballpoint pen. He entered the market too late with a bad product. Eversharp lost $3.4 million in 1947; its stock fell from 25⅞ to 10¼. In November 1946, Straus had bought control of the Schick injector razor, looking for a cushion against hard times. He got a cushion all right (the razor division helped Eversharp show a $1.2 million profit last year), but there was a big pin in it. The pin was R. Howard Webster. To get the razor company, Straus had to take Webster, a big Schick stockholder, into Eversharp...