Word: marketing
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Dates: during 1940-1949
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...market gave the bears some mild encouragement; the Dow-Jones industrial average closed last week at 173.49. off 1.71 points. Did the big rise in "shorts" mean that the market was likely to keep on going down? Paradoxically, many Wall Streeters thought it meant just the opposite. They argued that any rise would scare the bears into "covering" (i.e., buy in the stocks they sold short), thus give the market an added boost. On the other hand, if the market dropped further, the bears would also buy so they could take their profits, thus check the drop...
...bulls had history in their favor. In twelve out of the last 18 years, the short interest peak was reached just before the market started up. The bears had guessed right only ,six times. Their failure was even more impressive when the short interest was measured in relation to the total volume of trading. In this ratio there were two previous peaks-in 1938 and 1948-as high as last week's. The 1938 bearish peak came just before the market shot up 52 points; the 1948 peak came during a 30-point rise. This moved Wall Street...
Landers had stripped all the frills and doodads from its de luxe tank-type cleaner to get a cheaper one on the market. Example: the light that flashed when the tank needed emptying was eliminated...
Some manufacturers were finding ways to cut prices while retaining all the features of their old higher-priced lines. The Detroit-Michigan Stove Co. brought out a new line of gas ranges to retail 12% to 20% below the market for competing ranges. With department-store sales slipping behind last year's, more industries were facing the problem of whether to cut production or take a chance with ingenious cost-cutting practices. In many cases ingenuity was already paying...
...bright ideas which have won Dr. Land's company a fine scientific reputation, but little in the way of profits except in the war years, when it made optical equipment. Land first got interested in optics as a science student at Harvard; he formed Polaroid in 1937 to market his first notable discovery, Polaroid plastic. (It filtered light rays in such a way that the glare was removed...