Word: marketing
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Dates: during 1940-1949
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Abraham & Straus put the ripper on the market in the metropolitan area and, at their invitation, Mrs. Lawrence came to New York City a few weeks ago to demonstrate her invention. She is an alert, attractive, grey-haired grandmother who shoots golf in the 80s and sings in her church choir. A native of Hartwell, Mo. she went to school and to business college in Fort Scott, Kans., attended a dressmaking school in Chicago, and was married in 1916. Her only child, a daughter, is married and has three children...
...columns moved into nearby truck-farming areas, fresh vegetables disappeared from the city's open-air markets. Shanghai's fishing fleet lay idle at the docks. The price of yellow fish, one of the city's staple foods, jumped six times in one day; then the fish all but vanished from the market. By night the incandescent white light of star shells blossomed periodically in the skies around Shanghai. Tracer shells splashed lines of red along the horizon. One shell hit a Standard Vacuum Oil Co. tank near the Whangpoo and 2,000 tons of gasoline went...
...reorganization itself brought new financial burdens. Though the millstone of gross profit dividends was removed from the public neck, it was done so very extravagantly. The State bought up the old El stocks at $85 per share when the market value of the stock averaged $57.50 and, in twenty years, had not exceeded $73. In reorganization, too, the public ownership clause exempted the new company from participation in the Federal Social Security Act benefits. The MTA had to set up its own pension system at an annual cost of $1,400,000. To add to the staggering totals, the outgoing...
...threw the state board's price-fixing powers down the hatch. Unless the decision was reversed, there would soon be a wave of price-cutting all over the state. In July, 29 million gallons of aged whisky laid down right after VE-day would roll on to the market, ready to help the downward push...
Sound & Fury. The Blocks rushed their Amm-i-Dent powder on the market in November, spent $400,000 on newspaper ads in 60 days, this year will spend $2,000,000 more on advertising. Because paste dentifrices get 85% of the market, the Blocks will spend $150,000 this year researching ammoniated pastes, expect to gross $3,000,000 on Amm-i-Dent powder but to lose money on it-because of the high promotion and research costs-until 1951. By last week the field was getting crowded. Sterling Drug had brought out an ammoniated version of Dr. Lyon...