Word: marketing
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Dates: during 1940-1949
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...salesmen to invade the U.S. Many fine old British industries, such as pottery and cutlery, which do a steady but limited trade with the U.S., often have no sales program; they merely wait for orders. Other enterprises send salesmen abroad who do not know their way around the U.S. market...
...likely to sell in the U.S. "If we in Britain," mused one imaginative Board of Trade official last week, "were to grasp the principle of selling the Americans something they haven't got and won't bother to make under their mass-production methods, there's market enough to bridge the dollar gap, and more...
...believe that by agitating for higher tariffs and trying to thwart British trade, U.S. businessmen are actually working against their own interests. They believe it is up to the U.S. to help British and other European exporters through their troubles by allotting them a larger share of the dollar market...
...Connor has always been a man with a sharp eye for selling. As vice president of Chicago's Quarrie Corp., he helped sell a million copies of the Book of Knowledge. At Grosset, it was he who started Bantam Books. O'Connor thinks that the potential market for Wonder Books (which have hard, washable-plastic covers) is 100 million copies. To cash in on it, he expects to increase the list of 16 titles (including Mother Goose, Peter Rabbit and The Three Little Kittens) by adding new books every month...
...shown a few months later in New York to critical approval. However, it failed to meet with the approval of the Legion of Decency, an organization which "rates" every film for Roman Catholic consumption. The American distributors were unwilling to offer the film for the national market until it had been cleared by the Legion, being fearful of poor business. By making three cuts; the film has now been cleared. Through its unofficial pressure, the Roman Catholic group has again censored films for non-Catholics as well. I strenuously object. George A. Leiper