Word: marketing
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Dates: during 1940-1949
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...today it is 108,000. These subscribers and newsstand buyers get their own edition, TIME Canadian, which is the same as TIME'S U.S. edition except for a maple leaf insigne on the cover, three full pages of Canadian news, and its own advertising directed to the Canadian market...
...rich land. As its population increased (top membership: 112 men, women & children), a gristmill and a smithy were added and the association bought a part interest in two steamboats to get their excess goods and produce to New York. They put the first packaged "name brand" cereals on the market and their stamped trademark, N.A.P., came to stand for highest quality...
Frustrated Exports. Have Britain's modern "mercantile adventurers" the stuff to sweep the dollar main? Gone were the days when Britain faced no real competition on world markets. As one energetic Briton said last week: "We must get out of our carpet slippers and don swashbucklers' boots." But the British were not doing much swashbuckling. As the sellers' market was fading, U.S. sales resistance mounted. British prices were too high for the U.S. market; Austin Motor bravely slashed the prices of its cars from $75 to $1,000, cutting its profits to ribbons. Other British automakers groaned...
...Revenge" was made several years ago at a time when Italy was at its lowest in both morals and morale. Heads of families were finding it almost impossible to earn a living wage and still be honest. The young boy in this film makes more money on the black market than him father does in a factory. The sister takes to jitterbugging and wearing black-lace drawers. So when the Italian soldier comes home, the plight in which he finds him own family can be taken as somewhat typifying that of Italy at the time. "Revenge" was intended to carry...
...Winthrop series was made an even more complete success by the unscheduled showing of "Monsieur Verdoux," the new Charlie Chaplin film which has been withdrawn from the American market due to the pressure of certain unofficial censuring groups. This special showing was arranged by Mr. Matthiessen who personally requested the film after seeing it at another private performance at Kenyon College. If it had done nothing more, the Winthrop Series rendered a great service to the College in this instance...